Market New Haven
Who we are:
Market New Haven is a public/private partnership founded in 2001 and is funded by the City of New Haven and its Board of Aldermen, Yale University, Yale New Haven Hospital and the local business community (click here for complete list of Sponsors). Our mission is to enhance the positive image of New Haven, communicate its renaissance and to improve the prosperity of the City, its residents, and its businesses.
What we do:
Market New Haven promotes the City as a unique and attractive destination with “something for everyone” by communicating New Haven’s biggest quality of life assets – dining, culture, shopping, events and walkablity - in all marketing and communications.
How we do it:
- Advertising– Market New Haven produces and manages year-round seasonal advertising campaigns targeted to consumers within a 50-mile radius of New Haven and which consist of an extensive media mix including: television, radio, print, outdoor, online and grassroots advertising.
- Public Relations– Market New Haven manages a year-round public relations campaign targeted to local, regional and national media outlets. The public relations strategy consists of targeted specialized media pitches, press releases and media familiarization tours with a view towards generating positive media coverage for the City.
- Events– Market New Haven manages some of New Haven’s most popular events which promote the City’s unique offerings.
New Haven Restaurant Week, a semi-annual six-day celebration of New Haven’s award-winning, unique and internationally diverse restaurant scene, takes place in April and November and brings over 70,000 diners into New Haven each year.
Music on the Green is an annual three-week, free summer concert series held in July. The concert series takes place on the New Haven Green and features critically acclaimed and diverse musical acts. Music on the Green draws upwards of 30,000 annual spectators annually.
Infonewhaven.com–Together with the Town Green District, Market New Haven co-manages the City’s official website for dining, culture, shopping and events, www.infonewhaven.com, and drives traffic to the website in all marketing communications and public relations.
Market New Haven Staff:
Anne Worcester
Chief Marketing Officer
Dana Cialfi
Marketing Director
Bruno A. Baggetta
Marketing Manager
Scott J. Kurlansky
Corporate Partnerships Manager
Janet Kim
Assistant to Chief Markeitng Officer
Market New Haven Board of Directors:
Bruce Alexander (Yale University)- Vice President for New Haven & State Affairs & Campus Development
Kelly Murphy (City of New Haven) - AICP Economic Development Administrator
Vin Petrini (Yale-New Haven Hospital) - Senior Vice President, Public Affairs
Elizabeth Stauderman (Yale Univeristy) - Chief Communications Officer, Special Asst to the President
Wes Bray (Yale University) - Lead Venture Mentor, Yale Entrepreneurial Institute
