Small Shops, Big Spirit: Celebrate Small Business Saturday in the Whitney–Audubon District

The holiday season is here, and The Shops at Yale is kicking things off with plenty of ways to shop, sip, and celebrate the local community. Small Business Saturday on November 29th marks the start of a festive season that shines a spotlight on the independent retailers and restaurants that make Downtown New Haven so special.

Festivities begin on Friday, November 28th, with free two-hour parking and sweet seasonal perks like complimentary cookies from Cookie39 or hot cocoa from Claire’s Corner Copia with qualifying purchases. Shoppers can also enjoy live entertainment, family-friendly activities, and festive surprises throughout downtown, including ice carving by the Elm City Elf, Santa and Mrs. Claus story time at B Natural Kitchen, and holiday carolers spreading cheer across the Chapel Street District.

Just steps from the Green, the Whitney–Audubon District offers a vibrant mix of shopping, dining, and creativity. Visitors can explore locally owned boutiques, cafés, and artisan shops nestled among cultural landmarks and tree-lined streets—a neighborhood where artistry and community come together, perfect for finding thoughtful gifts and unique experiences.

Every purchase made locally helps keep dollars in the community, supports jobs, and strengthens the heart of the Elm City. This holiday season, make it a point to shop small and celebrate the businesses that make New Haven shine.

Photo: Knit New Haven, The Shops at Yale